KARI TRAA

From Olympic Champion to Women's Sportswear:

Kari Traa is not just a three-time Olympic medalist, but also the founder of Europe's fastest-growing women's sports brand. Her inspiring story started in the mountainous village of Voss, Norway, where she was born with skis on her feet. Her overpowering talent for particularly bumpy trails led her to become an Olympic champion mogul skier in 2002. 

Kari's entrepreneurial spirit shone through even during her skiing career. When sponsors finally came on the scene with clothing for athletes, it was only designed for the men's team. Kari, with an enormous creative power and a good eye for design, crocheted and knitted her own beanies during training and competitions. Her colorful beanies became so popular with friends and skiers that she decided to turn the hobby into a business. And so, the Kari Traa brand was born.